Anticipation Has Gone The Way of the Jukebox

March 3, 2010 at 9:51 pm Leave a comment

In a recent interview, Joan Jett was lamenting the fact that no one lines up at midnight at Tower Records to buy the latest album.  It reminded me of the old movies where a character stays up all night to read the morning newspaper as soon as it hits the stands.  Where did the anticipation go?

Anticipation seems to have gone the way of the jukebox (or at least the ones that still accept dimes).  It transformed.  In the PR realm, the news cycle is dominated by the Internet, and in an instantaneous world, there is no time for anticipation.  As quickly as news develops, it can be published and shared and commented.  Press releases can be posted and reaction gauged. 

At its core, the anticipation is still there, but it no longer means reading the morning headlines.  It’s now about anticipating the next news cycle.

Joan Jett did point out one other thing in the interview, we all still “Love Rock ‘N’ Roll!”

–          Chuck Brown

 

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