How Many Facebook Fan Pages Does One Firm Need?

May 18, 2010 at 9:06 pm 1 comment

Stem Legal recently posted an entry on Facebook for Lawfirms.  In the posting, Jordan Furlong indicates that many law firms:

“…are dipping a toe in the Facebook waters by setting up a Fan Page, a firm account that provides information about the firm and invites other Facebook members to become “Fans” (a designation that costs nothing and serves to indicate support or appreciation for a given company, product or service.)”

The post offers great advice on setting up Fan Pages, like avoiding the firm’s Web site boiler plate when filling out the “About Us” section and including candid photos.  However, the one thing the post misses the point on is that law firms are not the only ones that can set up Fan Pages.  And when I say law firms, I mean the firm’s marketing department.  A Fan Page can be set up by anyone, well at least anyone that’s a fan.  So a Fan Page could have been established by that summer associate a couple years back, a firm attorney or even a really zealous client (we can dream, right?). 

So the lesson for law firms, accounting firms or other professional services companies:  when creating a Fan Page, be sure to do a quick search.  You don’t want to create a duplicate page that may be confusing.  You also want to make sure that fans are pointed to the correct page, a.k.a. the one that is going to be updated on a regular basis.  Most importantly, you want to make sure that your Fan Page doesn’t require approval to become a fan.  It should be open and transparent.  If it’s not, you might have come across what appears to be a Fan Page but is instead a communication hub for a particular practice or associate class.

A current Fan Page can easily be updated to the “Official Fan Page” by having someone from marketing or IT gain Administrative controls.  Once granted, the new admin can update the Fan Page to include personality, such as adding pictures from the firm’s most recent softball game.  It’s this touch that really creates fans of the firm anyhow.

Chuck Brown

Advertisements

Entry filed under: Social Media. Tags: , , , , , , .

Tweet for the Home Team Grooming Them Young – A Social Network with Training Wheels

1 Comment Add your own

  • 1. BergixBizpype  |  May 25, 2010 at 10:18 pm

    Just want to say what a great blog you got here!
    I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!

    Thumbs up, and keep it going!

    Cheers
    Christian, iwspo.net

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Blattel Communications

Follow Us on Twitter

Recent Posts

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 31 other followers


%d bloggers like this: