Catching Up with the Consumer Industry

June 2, 2010 at 4:08 pm Leave a comment

Jeremiah Owyang recently posted an article on Forbes.com discussing “When It Comes To Social Media, Many Marketers Jump The Gun.”  While the statement is not true in the professional services realm, which is just now just starting to catch up to the consumer products industry’s use of social media, the article does offer some practical advice.  The two take aways I gleaned are:  understand your target audience and then educate yourself on the tools that reach the target audience.  How about you?  What did you take away from the article?

Chuck Brown

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Entry filed under: Social Media. Tags: , , , .

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