Do Newspapers Really Need Outrageous Headlines to Sell?

September 29, 2010 at 10:41 pm Leave a comment

You don’t have to be a football fan to know about Michael Vick.  We learned, with horror, about the dog fights, and we debated about paying debts to society and second chances when he was given an NFL comeback.  Interesting – now he’s been named starting quarterback for the Philadelphia Eagles, the Philadelphia Daily News is using the headline “Top Dog.”  This is the same newspaper that included the headline, “Hide Your Dogs,” when Vick was originally signed.  Yardblocker, a football blog, recently posted images of both headlines, leading to a discussion of the NFL and its marketing of star players.  However, it would seem the better discussion would address whether or not the Philadelphia Daily News is a daily newspaper or  a supermarket tabloid selling to consumers based on outrageous headlines?

–         Chuck Brown

Advertisements

Entry filed under: Media Industry. Tags: , , , , .

Peter Shaplen Discusses BP Media Coverage Free Bud Campaign Spurs Interesting Comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Blattel Communications

Follow Us on Twitter

Recent Posts

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 30 other followers


%d bloggers like this: