Twitter Influence on In-House Counsel Growing

October 14, 2010 at 10:18 pm 5 comments

Still doubting the power of Twitter when it comes to legal marketing?  Maybe you should read the newly published survey of in-house lawyers.  According to the findings, they are increasingly using blogs and social media to keep informed of legal and business developments.  The issue is that while 76 of the top US 100 firms have a presence on Twitter, the survey found that nearly half have not tweeted once.  Taking it a step further, in his blog, Randy Wilson wonders “how many of those accounts are simply a generic law firm Twitter account and not a real person?”  However, we can save that discussion for another posting.

Back to the survey, it also found a significant minority of younger attorneys are using Twitter regularly.  The survey said 26 percent of those aged 30-39 agree that a law firm’s prominence on Twitter will influence their decision.  As older attorneys retire, it’s predicted that Twitter’s influence could increase substantially in the coming years

Don’t believe the survey?  Fair enough.  Then be sure to check out Neil Rose’s article in The Guardian.  He asked fellow legal tweeters about the survey and got some strong testimonials to back it up. 

–         Chuck Brown

Entry filed under: Business Development, Social Media. Tags: , , , .

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5 Comments Add your own

  • 1. Randy Wilson  |  October 14, 2010 at 11:26 pm

    Thanks Chuck for the link – Here’s a question I’ve been wondering about – when your Twitter, LinkedIn and Facebook content all interconnects, will we really care whether its Twitter or Facebook that generated the lead? Won’t it just be a matter of making sure you know how to keep on top of this quick changing medium? I think we will all have to stay tuned…..

    • 2. blattel  |  October 27, 2010 at 9:38 pm

      Randy, I agree that eventually they will all interconnect. It will be important to monitor for future changes and stay on top of it.

  • 3. Julia Swenson  |  November 13, 2010 at 9:43 am

    Rather nice site you’ve got here. Thanks for it. I like such topics and everything that is connected to them. I would like to read more soon.

    Julia Swenson

  • 4. Hilary Benedict  |  December 3, 2010 at 7:56 am

    It was extremely interesting for me to read the article. Thanks the author for it. I like such themes and everything connected to this matter. I definitely want to read more soon.

  • 5. Brandy Watcerson  |  December 7, 2010 at 7:05 pm

    Damn, truly great topic. Where will I get that RSS?


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