Google Rankings – Changes Could Impact Smaller and Mid-Sized Websites

February 28, 2011 at 9:09 pm Leave a comment

Google is making some changes and your ranking could be impacted.

According to PC Mag.com’s article, “Has Google’s Search Change Hurt You?” the search engine is making changes with the promise to elevate high quality sites, while reducing the frequency of spam results.  The article suggests that smaller and mid-sized sites might be the ones that suffer.

What does this mean for your site?  Well, it seems it’s too early to tell.  But, it reinforces the fact that content is king.  Be sure that you are updating your site regularly with compelling and up-to-date information.  After Google institutes these changes to its algorithm, your company’s ranking could slip and it might be very difficult to get it back.

–       Jen Klein

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Entry filed under: Business Development, Business to Business, Marketing. Tags: , , , .

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