Posts tagged ‘quote’

For Press Releases: Stick to the Facts

Writing good press releases is not as simple as it would seem. The right words in the right place can make an enormous difference, as can a good message-focused quote versus a stock, throwaway one.

Continue Reading July 3, 2012 at 11:10 pm Leave a comment

That Sound Bite Kicks A%&!

We typically avoid humor or sarcasm, but CBS used it – and used it well – in response to the trademark infringement lawsuit filed against them by the Naked Cowboy.

Continue Reading February 16, 2011 at 9:42 pm Leave a comment


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